Untangling the New Deal Slogan's Origin Stories

Existing scholarship on the emergence of Franklin D. Roosevelt's new deal slogan is inconsistent and incomplete. This article constructs a revised history of the phrase by scrutinizing the contradictory stories of its origin. The investigation initially establishes the historical context by examining the phrase's trajectory prior to Roosevelt. It then considers the various accounts of those who have been credited with coining the slogan on his behalf. Finally, the article recovers the indispensable contribution of Charles R. Macauley, who has become the forgotten man in debates over new deal's murky beginnings.